Our story

Brand story

Natural materials, without Chrome VI, adjusted to the age and anatomy of the foot.

A fulfilled childhood has nothing to do with cleanliness, obedience or listening to your mum who hassles you to eat the whole apple. A happy child is a little playful child who has the freedom to enjoy a game with his friends, to discover how much sand will fit in the hole next to the tree, how many worms can fit into a small cup or how fast can he eat a whole chocolate bar. No child is the same just as no foot is the same. We celebrate this diversity, we celebrate it and we do not want to practice the one-size-fits-all approach among children because in this way all the beauty is lost. We want to make children feel as if this individual shoe, boot, sandal or trainer is made just for them - for James, Alex, Frieda, Lota, Phillip or Petra. Children who grow up freely are not only happier, but they also leave distinct footprints.

Heritage

Natural materials, without Chrome VI, adjusted to the age and anatomy of the foot.

Ivančica was established as a small business made up of a group of shoemakers. Through mutual assistance, updating our knowledge and hard work, we have become a company with over 600 employees – today a leading footwear manufacturer in Croatia. We have grown in size, but the spirit of initial enthusiasm and solidarity has remained the same – from as far back as 1946.

 

Froddo: 25 Years of Tradition, Quality, and Innovation

Logo

1999

The Birth of a Brand

Every story has a beginning, and this one started 25 years ago in a small workshop filled with passion and dedication. Born from a desire to create shoes that would offer children safety and comfort with every step, Froddo came to life—a brand that has become synonymous with love, quality, and innovation. This is a tale of first steps, great successes, and countless pairs of shoes that have traveled the world—step by step, year by year.

2001

First Steps into the World

Froddo shoes were small but mighty, ready to conquer the world. The first stop? The prestigious Micam footwear fair in Italy. Surrounded by big and famous names, Froddo stood tall. “Here I am,” it thought, “ready to show what I can do.” Thus began its journey around the globe.

2003

The Comfort of Slippers

After Froddo had confidently stepped into the world, 2003 brought a new magic—slippers. Soft as clouds and warm as sunshine, these slippers quickly became the best friends of little feet, accompanying children in their daily play at home. "Not just for outdoor adventures, but for every cozy corner of the home," Froddo thought.

2009

A Decade of Magic

Ten years flew by, and Froddo celebrated its birthday like a true hero. It earned the prestigious Superbrand status, but the most special gift was its Mini Project—donating 3,000 pairs of baby shoes to newborns across Croatia. Like a small hero spreading joy, Froddo strengthened its place in many hearts. “I give love with every step,” Froddo whispered, “because first shoes are always unforgettable.”

2010

Rain or Shine, Froddo’s Got You Covered

The year 2010 brought new innovation—Froddo’s first waterproof shoes. Rain was no longer an obstacle for little ones, who could now gleefully splash in puddles. Additionally, the Froddo Club was born—a place where little and big shoe enthusiasts came for inspiration, discounts, and camaraderie. “I’m here to make every adventure dry and joyful!” Froddo declared proudly.

2015

Transformation

A year of change!

Froddo joined forces with Bambi and embarked on a new adventure—rebranding. With a new logo but the same heart, this little hero was ready for even bigger endeavors. “I remain true to my path, but now I walk with even greater strides,” Froddo announced to the world.

2018

At the Heart of the Digital World

With the support of its loyal fans, Froddo earned the title of Web Retailer of the Year in 2018. It was a testament to its dedication to every step and every shoe that found its way to children’s feet around the globe. “Every clicked order brings joy, and every pair of shoes tells a new story. I’m thrilled to share this journey with you!” Froddo said, becoming a master of the digital world.

2019

Freedom of Movement

In 2019, Froddo introduced something special—its first barefoot collection, celebrating the freedom of movement. Children could now experience barefoot walking, feeling every touch of the earth while enjoying the protection and comfort of Froddo barefoot shoes. “Let the feet dance!” Froddo exclaimed with joy. “Feel the world around you in a whole new way!”

2024

25 Years of Dreams

Froddo celebrates 25 years! This little hero has grown into a global giant, shipping over 1,300 products to more than 40 countries worldwide. Every year, a million pairs of shoes begin their journey, each crafted using green energy and ethically sourced leather. “Every step is your story!” Froddo exclaimed, with a smile lighting up the future. “Our adventures continue, and together we will achieve even more dreams!”

Thank You for 25 Years of Froddo

Ivančica d.d.



 

Quality

Natural materials, without Chrome VI, adjusted to the age and anatomy of the foot.

Ivančica produces 4.500 pairs of shoes a day. Since a man takes an average of 18,000 steps a day, and a child even more, we believe that each of these steps is our responsibility, but also our reward. Every shoe that we offer on the market is produced in an environmentally friendly way without any harmful substances and compounds such as Chromium (VI). We produce shoes that care about the environment, as well as the health of children.